About Us
STRAUSS — Embark on a journey with nature, exploring endless possibilities.
Founded in 1948, STRAUSS is dedicated to providing high-quality, innovative, and durable outdoor gear for those who love outdoor adventure. We believe that nature is the greatest classroom, and every hike, camping trip, or expedition brings endless inspiration and strength. Our mission is to ensure that every explorer can safely and comfortably experience the beauty of nature.
Our Mission
Our mission is to create a range of outdoor products that inspire exploration, allowing everyone to forge a deeper connection with nature. Whether trekking through forests, climbing mountains, or quietly camping by a lake, our products help you meet challenges and enjoy every adventure.
Our Core Values
Innovative Design: We are committed to innovation, combining cutting-edge technology with design concepts to ensure that every product meets the needs of modern outdoor adventure.
Quality Assurance: Every piece of STRAUSS gear undergoes rigorous testing to ensure its performance and durability under various extreme conditions. We are committed to providing customers with an experience that exceeds expectations.
Environmental Responsibility: We firmly believe in the paramount importance of environmental protection. Therefore, we consistently adhere to environmental principles in the design and production of our products, striving to minimize our impact on the natural environment.
Customer First: Customer satisfaction is our driving force. We not only provide high-quality products but also are committed to offering professional service support to ensure that every customer's needs are met.
Our Products
Whether you are a seasoned mountaineer or a newcomer to outdoor sports, STRAUSS has products for you. From hiking boots, backpacks, and tents to high-tech clothing and accessories, each of our products is meticulously designed to help you meet challenges and push your limits.
Our Vision
In the future, STRAUSS will continue to lead the outdoor gear industry, constantly innovating and expanding our product line to meet the growing needs of our global customers. We will always uphold our commitment to quality, helping every adventurer go further and see more.
Join Us
We welcome all outdoor enthusiasts to join the STRAUSS family to explore and grow together. Whether you are our customer or our partner, we hope to write the future of outdoor adventure stories with you.
To outfit builders, farmers, and craft
Our mission
ABOUT STRAUSS
To outfit builders, farmers, and craftsmen with the best damn workwear in the world. For more than 70 years, we’ve been designing and manufacturing workwear and utility gear in Germany. We take German engineering seriously. Have we considered every detail? You bet. We’re confident it’s the best workwear you’ll ever wear. seriously. Have we considered every detail? You bet. We’re confident it’s the best workwear you’ll ever wear.